ABOUT

“How do we explain our new IT strategy to both experts and the public?”

GDS wanted to explain their technology strategy and introduce the concept of platform technology to those who were new to the subject. We helped them make it human.

Client: Government Digital Service
The Problem: Difficulty of explaining new government IT strategy to non-technical audiences
Our Solution: Our film uses non-tech metaphors to create accessible message
Results: Film shown at key government events and hosted across GOV.UK