ABOUT

“How can we make new talking points for football fans?”

UEFA asked After the Flood to develop new ways for fans to understand play and match statistics. Pitch View is visualisation tool that prioritises attacking play and the ebb and flow of a game over standard measures of possession or goal-related events. It’s powered by what we called the Attacking Algorithm, which ranks displays dominant play at any given point of the match.

Client: UEFA
The Problem: The UEFA website statistics area needed to show new types of data throughout the site
Our Solution: Pitchview shows unique data – attacking momentum and influence – in modules throughout the site
Results: Hundreds of match reports now contain engaging data unique to the UEFA website