ABOUT

“How can we automate the publishing of unique sports stats?”

We designed a production system and new video format for 2015 Cricket World Cup match wrap-ups that incorporates automated data graphics and a unified visual style.

Client: BBC Global News & Sport
The Problem: Quickly publish visually impactful match stats
Our Solution: Production templates and style guide that create video for use on TV and web
Results: Howzstat! clips got 3 times the traffic of standard sport video during Cricket World Cup