ABOUT

Panini has been the Official Sticker Collection partner of the FIFA World Cup since 1970. For 2026 — the biggest tournament in history — they needed a campaign that matched the scale of the moment.
Affixxius produced the hero campaign film and international versioning suite for Panini's Official Licensed Sticker Collection of the FIFA World Cup 2026™, working in close partnership with athlete management agency We Are Athlete.

The film follows two children who discover that every sticker they open doesn't just go into an album — it brings the World Cup crashing into their kitchen. Featuring Pierluigi Collina, Roberto Baggio, Fabrizio Romano and Harry Kane, the campaign blends nostalgia and spectacle into something that lands equally hard whether you're eight years old or forty-eight. The magic builds until the final whistle blows.

Delivered across broadcast and digital, the campaign included five international territory versions — UK/International, USA, Switzerland, Mexico and France — alongside a teaser campaign, Dream Team social series, drone stadium content and social cutdowns across all formats.

All creative development, production, VFX, grade and post-production delivered in-house by Affixxius.
Production Agency:
Affixxius Director: Dave Whayman
Producer: Liam Wadd
Executive Producer: Tim Cabrelli
In Partnership With: We Are Athlete