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Launch film for Pepsi Max announcing its official partnership with the England Senior Football Teams and The Football Association.

Developed in collaboration with Athlete Sports Agency and Creative Players, the campaign brings a playful, personality-led approach to a major sports sponsorship moment, fronted by comedian Tom Davis. Designed to land across TV, online and social, the film balances scale with accessibility, giving the partnership a tone that feels culturally relevant rather than overly corporate.

Produced by Affixxius, the project was delivered under extremely tight timelines, with full in-house production and post enabling a fast, collaborative workflow from shoot through to final delivery. Alongside the hero film, the campaign included a suite of social cutdowns and PR imagery to support launch and amplification across channels.

A proper team effort across agencies, talent partners and brand teams, proving what’s possible when speed, clarity and creativity all show up at the same time.

Credits:
Client: PepsiCo x The Football Association (England Football)
Creative Agency: Creative Players
Production: Affixxius
Director: David Whayman
Producer: Liam Wadd
DOP: Daniel Eastgate