ABOUT

Stage 1 - Reebok New Year Resolution pitch campaign that I conceptualised while at Lick Creative. I created the look and feel of the creative, including the strapline, core colours, brand values and style guide. I generated ideas for both ABT and BTL activities, which included outdoor and press advertising supported by in-store staff advocates and fitness incentives. The consumer was encouraged to buy a post-xmas fitness kit which included training tee, shorts, trainers and app. All of this went into a larger team-built pitch.