I’ve noticed a trend recently, of creators trying to leverage a senior Linkedin or Creativepool contact they have connected with. I’m also witnessing a negative reaction to this approach by some seniors, especially those who hold key positions in aspirational companies. Many have been inundated with writers requesting them to review their scripts, or artists/inkers or letterers asking for work. There’s been posts by some of these senior players contemplating a two-way street policy; If a connection isn’t mutually beneficial, then why connect at all? I can understand the situation is frustrating for both parties, those in high positions vs those trying to reach them.
It’s a tricky balance to get right. As a creative, how do you know what a potential contact wants, or if you have anything you can offer in return? The way I see it, both parties have a joint responsibility to make it clear why they are on these sites in the first place.
My solution is simple: In your profile write out two lists, one for what you are looking for, the other for what you don’t want to be asked for. That way anyone diligent enough to do their research and check a profile, will understand a contact’s cold-contact requirements and tailor an unsolicited mail (or not) accordingly. This approach would hopefully stem the endless streams of enquiries and make it less frustrating for all.
We use these social channels to build our visibility, network and grow within a like-minded community, so let’s start telling each other why we are here in the first place. Otherwise the end result will be two groups staring at each other across cyberspace, one wondering if they should reach make contact and the other dreading the next unsolicited mail.
As ever, you’ll find me on Twitter @AndiEwington