ABOUT

Nike didn't need another recruitment campaign they needed to show what their culture looked like through the people who lived it. As part of the "Until We All Win" company-wide initiative, a campaign celebrating equality, opportunity, and community during Black History Month, we uncovered a simple truth: authentic stories inspire people far more than corporate messaging. We directed and produced multiple long-form videos featuring various Nike LA employees including Nike Retail Brand Manager Whitney Long, sharing her personal journey growing up in Inglewood and finding purpose through sport, leadership, and service. Rather than talking about Nike's values, these short films allowed those values to be experienced through a real employee's story. The result became a compelling piece of employer brand storytelling that strengthened recruitment, celebrated diversity, and reinforced Nike's belief that the power of sport can unite people and create opportunity for all.