Adriana Testaverde Senior project manager

ABOUT

Following SCARPA's brand identity refresh, the need emerged to develop a communication concept that expressed the brand's soul and its products. Besides a product campaign, it was necessary to glorify the launch of a new hero high mountain shoe called Ribelle Tech 2.0, highlighting new technical features and its emotional lifestyle value.

MADEIT CREDITS

  • SCARPAClient
  • Alessio GaldiDesign Director
  • Andrea MaddaloniLead Designer
  • Jean Sound StudioSound Design
  • Landor & Fitch MilanDesign Agency
  • * D&AD
  • * Adriana TestaverdeProject Manager
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