ABOUT

INSIGHT:
Although Puerto Rico is located at the most active hurricane zone in the world and every year millions of people are threatened by them, there’s a storm before the storm at the grocery stores where panic buying and overstocking leave too many without the opportunity to get essential items.

IDEA:
In partnership with The National Hurricane Center, SuperMax created a tool called THE EYE TRACKER, a digital platform designed to reduce panic buying and overspending prior to a hurricane that uses the data from the NHC's satellites to recommend the amount of essential supplies you will need based on your household composition. THE EYE TRACKER also innovated in the way we always visualized hurricanes by creating the first ever street view experience of the path zone for people to prepare adequately with all the necessary information.