Adriana Alvarez Creative Director

ABOUT

The first plush toy that calms separation anxiety in babies through the power of mom’s smell

Insight: Even before babies can see, they can recognize their mom's smell. It is scientifically proven that mom's smell soothes the baby, making them feel secure…

AWARDS

Cannes Shortlist
Cúspide
Effie latam
FIAP

MADEIT CREDITS

  • HuggiesClient

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