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Considering that in 2018, 27 of the 100 most viewed videos on YouTube were from Puerto Rican artists, we asked them to show compassion in a simple way: by giving their smash hit titles in YouTube a whole new meaning.

For the entire #GivingTuesday, when millions of people searched for their favorite music video, their titles turned into public service announcements, letting fans know which cause they were supporting and inviting them to donate to Giving Tuesday