Adrian Womack Associate Producer

ABOUT

Popular gaming juggernaut, World of Warcraft, celebrated 15 years by releasing “Vanilla”, a retro version of the game for its most ardent fans. We were tasked with creating a catchy song to be sung in a rowdy tavern by a charismatic “toastmaster,” for an online-only music video to be helmed by Tony Yacenda, director of hit mockumentary American Vandal and Lil Dicky's 'Dave'. The song would be a boisterous, funny celebration, and reveal of “Vanilla.” An epic bicoastal collaboration of songwriters and comedy writers, composers and producers ensued. We wrote a number of songs based on an intense list of game references. We were forewarned that our work would be judged by a devoted and scrupulous legion of World of Warcraft fans, so the pronunciation of every mythical ogre had to be vetted. After a vigorous back and forth with our agency partners, we finessed the lyrics timing and delivery of the final song. In the week before the shoot, we recorded the vocals sung by on-screen “toastmaker”, Greg Hess, and before any film was shot, our part of the project was pretty much complete: on the shoot day, Hess lip-synced to his recording, and editorial cut to our track. After some final ADR, re-synching and production muscle we were ready to launch.

Date created: August 2019 2019-08-01T00:00:00+0100
Date published: 25 November 2020 2020-11-25T04:39:48+0000

MADEIT CREDITS

  • Blizzard Entertainment "World of Warcraft"Client
  • Adam BechtExecutive Producer
  • Alex DisenhofDp
  • Alexander MangoldGlobal Marketing Manager
  • Andrew MclintockColorist Producer
  • Ashley AlatorreBrand Manager
  • Audrey SigelBrand Coordinator
  • Beau LeonColorist
  • Beau ThomasonPartnerships And Legal Manager
  • Bethan ThomasDirector Of Production
  • Carr SchillingExecutive Producer
  • Chris PaulsonCommercial Lead
  • Colette HuemerExecutive Producer
  • Dino SulprizoAssociate Consumer Marketing Manager
  • Elizabeth MinzesExecutive Producer/Head Of Production
  • Eric EscottLine Producer
  • Georgina PoushkineSenior Vfx Producer
  • Graham TurnerEditor
  • Jeff MalenLead Mixer
  • John GrahamGroup Strategy Director
  • Jorge CallejaExecutive Creative Director
  • Juri ZaechSenior Designer
  • Kayla PhungglanSenior Producer
  • Keith CartwrightChief Creative Officer
  • Keith WagerWardrobe Stylist
  • Kristoffer RoggemannCreative Producer
  • Lisa MargulisManaging Director/Executive Producer
  • Matt SmallSvp,Consumer Marketing
  • Max BelinFilm Producer
  • Meg OchsAssistant Mixer
  • Megan HernandezProducer
  • Nellie PhillipsAssistant Editor
  • Nick MarxSenior Designer
  • Rebecca WilliamsPartnerships And Legal Director
  • Ryan DolsSenior Writer
  • Samantha SotomuraProducer
  • Samuel MooreSenior Writer
  • Shea DuncanLead Composer
  • Shelley AltmanHead Of Production
  • Simon HallGroup Brand Director
  • Stephan AltmanExecutive Creative Director
  • Stephanie GilgarExecutive Producer,Integrated Advertising
  • Susie BoyajanExecutive Producer
  • Theo ManiatisLead Artist
  • Tim WolfeGroup Creative Director
  • Todd HarveyChief Marketing Officer
  • Tony YacendaDirector
  • Travis CrossBrand Director
  • Zeynep TaslicaExecutive Producer
  • * Joanna HallPost Producer
  • * Michael FrickVfx Supervisor
  • * 72andSunny
  • * Adrian WomackAssociate Producer
  • * Mophonics
Project featured: on 25th November 2020

A Toast to 15 Years

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