Adrian Valenzuela Art Director

ABOUT

Tic Tac Canada wanted a new digital campaign to speak to a millennial target that knew Tic Tac existed, but never kept them top of mind.

We created a campaign called Talk Tic Tac, which literally put the brand at the heart of any phrase. Through digital and social touch points we first sought out to teach the language through tutorial posts. After that, we began to use the new language everywhere, in all of our posts. And so did our fans too. It was spec-tictac-ular.

With 26 million impressions and Tic Tac all over everyone's feed, the campaign was a clear success.

Date created: July 2018 2018-07-01T00:00:00+0100
Date published: 3 December 2018 2018-12-03T12:24:57+0000

MADEIT CREDITS

Project featured: on 10th December 2018

Talk Tic Tac

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