Tic Tac Canada wanted a new digital campaign to speak to a millennial target that knew Tic Tac existed, but never kept them top of mind.
We created a campaign called Talk Tic Tac, which literally put the brand at the heart of any phrase. Through digital and social touch points we first sought out to teach the language through tutorial posts. After that, we began to use the new language everywhere, in all of our posts. And so did our fans too. It was spec-tictac-ular.
With 26 million impressions and Tic Tac all over everyone's feed, the campaign was a clear success.