GoDaddy Canada wanted a campaign to promote their Website Builder Tool with small business owners in mind.
The project saw us pairing with NBA star CJ Miles to create his first business: CJs PJs. To launch the campaign, we created TV commercials, months of social media content, digital banners, a website and, best of all, designed some PJs. As the Art Director, I either created myself, or guided production, to final creative.
The campaign opened to a great response on social media and raised thousands and thousands of dollars for charity in pajama sales.