ABOUT

Step inside the action packed Anime inspired world of sprinting's rising superstar, Noah Lyles. There's cyborg supervillains, comedy sidekicks, mysterious hooded figures and epic action sequences in a futuristic neon metropolis.

HUGE shout outs:

We Are Social crew for believing in the work and doing everything humanly possible to get it live.

SHOTOPOP for absolutely smashing the animation, generally being brilliant and taking the project to a whole other level.

Zelig Sound for creating an original and unique sonic universe, basically first time.

Originally pitched in October 2019, somehow this project survived the pandemic and was premiered on US TV over the weekend.

Respect to Noah and the client for keeping the flame alive throughout a very difficult year.

A genuine advertising miracle.