ABOUT

Working closely with Creative Directors and Designers, I was responsible for the artwork, adaptation, and production of a wide range of Adidas retail marketing campaigns across football, running, and performance product categories. My role focused on translating campaign concepts into production-ready assets for retail environments, ensuring consistency across all customer touchpoints while adhering to Adidas brand guidelines.

Projects included the development of in-store point-of-sale materials, large-format window displays, retail graphics, promotional signage, outdoor advertising, and supporting digital campaign assets. Working from supplied campaign concepts, photography, and product imagery, I created and adapted artwork across multiple formats, sizes, and environments for use throughout the UK and European retail network.

The work required a strong understanding of print production, large-format graphics, retail environments, and brand implementation, ensuring campaigns maintained visual impact and consistency regardless of application.

Responsibilities:

* Production and adaptation of Adidas retail marketing campaigns
* Creation of point-of-sale (POS) materials and in-store graphics
* Development of large-format window displays and retail environments
* Artwork creation for outdoor advertising and promotional campaigns
* Preparation of digital marketing assets and online advertising materials
* Collaboration with Creative Directors, Designers, and Production Teams
* Image retouching, artwork amends, and quality control
* Preparation of final print-ready and digital deliverables

This work demanded exceptional attention to detail, technical production expertise, and the ability to manage multiple campaign assets simultaneously while delivering to tight retail launch deadlines.