ABOUT

adidas and @mrbailey present... the OZLUCENT shoe! ????

The OZLUCENT aims to capture MRBAILEYS marine biology ethos, alongside adidas' progressive footwear technology. The shoe was inspired by the lifecycle of the Aurelia Aurita, or in simple words the moon Jellyfish, and serves as the first concept model from the OZMORPHIS series.

Part 2 of 3

Client @adidasoriginals x @mrbailey
Creative Company @udoxcreative
Executive Creative Producer @dalia_buc
Editor @maximyoung at @gorilla_editors
Animation @gustafholtenas
Music for animation @hannes_ferm

#MRBAILEY #OZLUCENT