ABOUT

This poster was done for the benefit of 3Points advertising for National water company in Saudi Arabia.

The concept is to highlight how people waste water in away that now Saudi Arabia is one of the most countries around the world that is threatened to be the poorest country in water after around 30 years.

The art direction was to highlight how wasting too much water or leaving the tap open is similar to watering a small garden, so the plants will grow in the same way.