ABOUT

EcoAlly are a lighting supplier and consultant based in Saudi Arabia and America. They were looking to rebrand and set up a base in the UK, Maidenhead. After researching and advising on strategy with the Creative Director at FortuneWest I started designing a logo. I made visual reference to a shaft of light, emphasising the pronounciation of the name by using two different weights of type, deliberately using a lighter weight font for the word ‘eco’ to represent it’s light footprint and tucking the letter ‘o’ behind the light shaft to suggest solar/dusk.
I worked with a developer who built the website and I was the main account handler for this client, executing the designs below:
• Identity guidelines
• Stationery
• Packaging
• Catalogue template
• Corporate Brochure
• Website
• Leaflet
• Data sheets
• Case studies
• Pop up stand
• Email newsletter
• Powerpoint