ABOUT

Balagan is the most common birthday and play park for kids in Israel. The translation of the word Balagan is messy.

This ad was featured on all the sites and was selected for the Lürzer's Archive and bestads.
It was also published on outdoor signage, but in print in the newspaper you can enjoy it twice. First from the big picture and second also from the small details.
This ad is actually a whole story made up of lots of small stories, each of which belongs to a child at a particularly loud birthday party.
The campaign created a buzz all over the web and started to be shared by parents who each upload a picture of their messy house after a birthday.
The Balgan brand continues to strengthen among parents as the best place to celebrate children's birthdays.
The campaign went up in digital newspaper ads and outdoor signage
And the amount of invitations for birthdays in Balgan increased by over 30 percent, about ten percent above the requested target.