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I translated a hunting documentary into a promotional SEO blog targeting hunters and those in the market for new rifle optics.
The goal was to convey the atmosphere of the hunt while describing how specific pieces of kit were used, linking to those items within Viking's product range.
After transcribing the documentary and creating a written narrative, I consulted with the hunters to ask about which models they used and how they were useful.
This post has improved optics sales for Viking since being published, as well as creating greater awareness of deer hunting practices and how optics influence this.