ABOUT

An example of the kind of long-form copy I create every day for the Currys PC World websites. The goal is to summarise key features and benefits, which are used as headings below.
The copy has to be SEO-optimised and written to hold the reader's attention - it's equal parts facts and appealing language, and allows for skim reading.
This showcases my adeptness at creating strong brand tone of voice, and how I write each idea succinctly to create a tight overall feel for a longer piece.