Adam Stanley Marketing Copywriter & Content Creator

ABOUT

I felt particularly proud of an article I wrote about a mother’s determination to support her son, while also calling on readers to donate to the vulnerable people’s housing association that had stood by her. She was preparing for a daring abseil to raise money, joining a much larger effort by the wider abseiling team. Her powerful story - shared with me in an emotional phone interview - highlighted the urgent need for specialist mental health and wellbeing support for people navigating complex and deeply personal challenges. Though the word count meant I couldn’t capture every nuance of her account, I focused on the shocking events her family had endured, the lasting impact, and the raw emotional weight. Shared through email newsletters and social media, the piece struck a chord with supporters, generating around £500 in donations and helping the campaign surpass £10k overall. I was grateful for the trust she placed in me to tell her story authentically, conveying both her emotion and her family’s challenges in a way that moved readers to act. While I produced several other interviews and editorials for the campaign, this piece in particular has stayed with me.

MADEIT CREDITS

  • NHS Mental Health CharityClient

Fundraising Blog for NHS Mental Health Charity

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