ABOUT

Every year, the major players in electronic payments meet at Cartes in France to showcase developments in payment technology. As part of the world’s largest retail electronic payment network, Visa Europe wanted to demonstrate the benefits that lay behind its own technological innovations.

We created a series of real life engaging environments, such as an interactive cafe, transit and youth area. Each demonstrated the positive impact that Visa’s innovations have on consumers’ daily lives, in terms of speed, convenience, value and choice. We designed a stand which connected card capabilities to real needs. Demonstration stations were integrated alongside a meeting space and hospitality area.

More than 1,000 delegates visited the stand, including 350 Visa Europe member banks. By showing how electronic payments will revolutionise shopping, home life and the office, Visa Europe was able to consolidate existing business relationships and develop solid new business leads.