ABOUT

Virgin Atlantic’s mission statement is: to grow a profitable airline where people love to fly and work. The idea was to develop a Direct Marketing campaign that encourages and excites Flying Club members to apply for the Virgin Atlantic Credit Card, and show them how the Card makes it easier and faster to earn Flying Club rewards.

This acquisition programme targets leisure and business travellers flying with Virgin Atlantic. Communications in the form of DM, brochures, small format promotional items are designed to encourage loyalty and repeat long haul flying.