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Shell boosted interest and created heightened awareness for the launch of the Shell FuelSave Partner; a tool that helps transport companies cut fuel consumption by up to 10%. Shell was made more than just a fuel company by dramatising how FuelSave Partner can help fleet managers bring down fuel costs, improve fraud protection and cut emissions. The 3 campaign routes were run across press adverts, posters, Internal Communications and showcased at the Co2 Transport event.