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GM Europe used the Vauxhall stand at the London Motor Show as the location for the World Premiere of their new flagship of the Opel /Vauxhall brand.

The stand reflected the car’s premium nature and innovative technology. An immersive environment made up of LED lights running around the stand showcased the car. The animation that ran on it created a strong visual effect. Two zones were created in the stand. One premium space devoted to Design and one showing the Insignia’s technology. Touch screen interactive pods were set among the vehicles, so vistors could see elements from the Insignia film created for the event. Clicking through the car details allowed connection with the brand.