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The Enjoy your body campaign was launched to refresh the brands place in the market on health and fitness. Each month the new identity would evolve using a new message and model.

It was run across many promotional materials to get prospect clients into the club. These included, Vertical Banners, A-size Swing Boards, Posters, Guest Pass Vouchers and Cards, double sided Leaflets, Press Adverts Regionally and Nationally, External Club Banners and Referral Campaign offers. Referral collateral would cover Posters, DL Vouchers, Hangers, T shirts and badges.

In-club promotions and internal literature were also run every month to aid customers with fitness programs. From application and membership agreement forms through to kit bag and essential equipment promotions.