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Hewlett Packard Graphics Solutions Business (GSB) is the world market leader in digital printing. The challenge was to make one of the world’s leading technology brands matter to an audience who feel under threat from technology, and also generate awareness for HP’s DesignJet products. The development for each campaign was translated across multiple languages in formats such as Direct Mail, Press Adverts, Posters, Online Brochures, Outdoor signage and POS.