ABOUT

GME had 2 very significant strategies that they needed to communicate to their European Retailer network. Retailers were brought together in one place at one time to hear these messages from the most senior GME Management. This would involve 6,000 delegates from 69 countries and would be the first time such a gathering had taken place.

The event itself involved a 2 day programme based around the Cologne Messe and Dusseldorf conference centre. On Day 1 the delegates first experience was a unique exhibition that featured some of the coolest cars in GM’s history. This set up the clear DNA of each of the brands sold in Europe.

On day two delegates attended 70 different brand business meetings, outlining how the new strategies would be rolled out in their markets. Post event the Retailers received a complete DVD software package to cascade down to their members of staff.