ABOUT

Working with Chevrolet to design, develop and update Below The Line materials, such as Direct Mail, Catalogues and Point Of Sale collateral across 38 markets for car launches and model year updates. Each brochure produced was set up in over 25 languages on average and also designed in eBrochure formats to compliment printed materials.

Within each Chevrolet Brochure, retouching of car models was undertaken to adapt existing shots for the European Markets. The updated photography was then run across large format materials such as Indoor, Outdoor banners, Flex-display banners, Posters, Outdoor flags and Car stickers. Promotional items and Direct Mail leaflets were also developed to highlight the new assets of each car model.