ABOUT

Audi wanted to reward their loyal customer base with a series of preview film screenings hosted by Curzon Cinemas. In order to showcase the "access all areas" feel of the brand, a guest speaker followed the screening with a Q&A.

The events included the UK Premiere of Notes on Blindness, hosted by the directors, as well as a preview of Beauty & The Beast including a Q&A with the Oscar- winning costume designer for the film.

Long form content was hosted on a partnerships microsite housed within Audi's member website. Short form content was created in order to share on paid social channels, promoting the premium credentials of Audi whilst rewarding their customers,