ABOUT

A complete rebrand of the iconic dart player Phil 'The Power' Taylor for sports manufacturing brand Target Darts. Graphic communications included a 28-page A5 brochure, photography & retouching of both Phil Taylor and his Darts, posters, web banners, web design & large format banners.

The visual language used was that of a serious sporting nature, taking inspiration from more mainstream sports brands that depict their ambassadors as super-humans.