ABOUT

Joint Journey

Joint Journey is a climbing brand that focuses on outdoor adventure and story telling. Using the initials of the owners John and Julie, a tribal inspired logo was created that can create unique patterns for branding material that communicates as well as set them apart from the competition. The hierarchy is focused on the word journey that connects with the customer with joint representing sharing that experience with others. The branding grey was used to represent outdoors and rock climbing and to keep a natural feel to the brand. This project was done in Shillington but has recently been improved thanks to experience gained since graduation.