adam&eveDDB London

ABOUT

The award-winning strategy aims to give a voice to British South Asians in the game of football, by showcasing their efforts and talent. Our launch film features a real grassroots football team – the Midnight Ramadan League – as they break the barriers that have held back past generations and embrace their culture to fuel their passion with the help of key role model and Leicester player, Hamza Choudhury.

AWARDS

Cannes Lions

MADEIT CREDITS

  • EA Sports FIFA 21Client

Who liked - FIFA 21 X Ramadan League