ABOUT

Instant Ping! Pong consists of an easy to set-up roll net, bats, balls and a starter booklet, with tips and games, all in a cotton bag. The product is aimed at social ping pong - anytime, anywhere, anyone.

An identity was created and then the bag and booklet were designed. A website was designed and built to sell the product, included additional games and feeds for tweets and photos pulled in by the #instantpingpong which also allowed to comment and share via Facebook.

A video was filmed and edited to help with promotion.