ABOUT

The Fred Perry Urban Cup is a table tennis competition aimed at grassroots level participation within inner city areas. Run in partnership with the ETTA it later gained backing from the Premier League 4 Sport programme.

An identity and website were created for the event which led onto promotional material, articles and PR stunts. Venue dressing was produced including display/results screens and the events were filmed and edited into promotional videos.

Media coverage included Daily Express (circulation 742,142), Evening Standard (295,300), Observor (443,975), The Times (621,831), the BBC ran several articles around targeted press releases, and it was also featured in the lifestyle magazines Free Sport and Esquire. As well as on TV: London Tonight, Blue Peter and News Round.