ABOUT

The brief was to create a low-cost, mass-produced promotional item for Sony PlayStation VR. I led the development of the product from initial concept through prototyping to final production.

Using iterative sketching and 3D prototyping, I developed and presented multiple design directions. A metal 3D keyring concept was selected for further development.

Following physical prototyping and pre-production refinements, the product was successfully manufactured and delivered on time and within budget.