ABOUT

FC Liverpool Plush Toy Set – Concept Design & Photoshop Visuals

The brief was short and simple: create a plush toy concept for FC Liverpool.
 After some quick research, I realised that all the toys branded with the club logo were pretty generic – mostly red teddy bears. It felt like a clear opportunity to create something more meaningful and football-focused.

I narrowed the options to animals, as they tend to work best as plush toys and kids love them. Within that direction, I felt it should be more than a single plush toy – it should be a small collection symbolically representing the main field positions: goalkeeper, defenders and attackers.

From there, the choices became clear:
• Goalkeeper: monkey
• Defender: rhino
• Attacker: snow leopard

I created quick Photoshop visualisations and delivered the full concept package to the client.