ABOUT

Hotel Klino was built around a simple behavioural insight: people don’t book hotels because they want a room. They book them because they want somewhere to switch off, disappear for the night and, ultimately, sleep.

Inspired by clinomania, the identity reframes the hotel as a destination for unapologetic rest. Familiar expressions such as “Hit the sack” and “Out like a light” became the basis of a playful verbal and visual system.

Bold typography, expressive characters and a deliberately limited palette give the identity its personality, while warmer photography and considered physical details keep it grounded in hospitality.

The result is a distinctive, flexible identity system that balances humour with clarity and can scale naturally across campaigns, digital communications and the guest experience.