ABOUT

The North Face and Gucci called on TikTok star Francis Bourgeois to bring their campaign to life, exploring the intersection of luxury and performance wear through the lens of eccentric exploration, aimed at the culturally astute Gen-Z. As TikTok’s breakout star of 2021, Francis’ unbridled passion for trains, love for the outdoors, and self-embracing attitude, made him a perfect fit for the new fashion collection which focuses on exploration and the outdoors. The film was Highsnobiety’s top performing Instagram post of the last two years with 750k impressions and 96k likes and reaching over a million people on TikTok.