ABOUT

British Airways commissioned a number of creatives designed to promote the use of their Avios (similar to air miles) promotion. These were aimed at travelers departing from the UK to various destinations around the world.
These assets (examples on next page) took 6 months to complete at an average cost of £7000 each.
BA then required a similar creative, but this time focusing on travelers coming to London from the rest of the globe.
The CGI department which created the original assets quoted £7000 for a London orientated jar creative with an estimated completion time of 6 weeks.
After offering my services with an assurance that I could complete the ‘London Jar’ in Photoshop at a fraction of the timescale and with minimum cost, I was then given the task.
I produced the required creative in three days (at my day rate) - a considerable saving in time and money for British Airways.