About me

SEO Strategist, Digital Creative & Independent Editorial Lead

I'm a UK-based digital marketing professional specialising in SEO, analytics, and evidence-led content standards. My work focuses on helping websites grow sustainably by aligning search visibility, user trust, and editorial integrity.

With over 15 years of experience across agency environments and independent projects, I operate at the intersection of technical SEO, data analysis, and content quality - ensuring digital strategies are not only effective, but credible, transparent, and built for long-term performance.

I'm particularly recognised for my real-world application of Google's E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness), helping brands and publishers earn visibility through accuracy, accountability, and genuine user value rather than short-term ranking tactics.

Who Am I

I combine analytical thinking with creative execution. My background spans SEO strategy, editorial oversight, web and graphic design, and illustration - giving me a clear understanding of how structure, content, design, and trust signals work together.

Rather than chasing trends or exploiting algorithmic loopholes, I focus on building digital foundations that stand up to scrutiny from users, platforms, and evolving search systems alike.

At the core of my work is a simple principle:

Search engines reward what users can trust - and trust must be earned, not optimised for.

Skills

Art Direction, Branding, Character Design, childrens illustration, Creative Direction, design, Digital Art, Digital Marketing, GEO, Graphic Design, Illustration, Point of Sale Design, R&D, SEO, Web Design

Sector Experience

Education, Marketing, Online / Web, Print, Publishing

Clients

Big Red Illustration, Caudwell Communications, Hallmark Cards plc, nicada digital, Review-It