Adam Rowe
MD + ECD
ABOUT
Working directly with our friends at Away Travel, we conceptualised, designed & directed a series of commercials that take the audience on a journey through Away’s latest product range.
Our goal was to craft a graphic visual language that looked CG generated, yet was captured fully in camera.
This saw hyper-reductive sets fused with puppeteered luggage, to strike the perfect blend of charm & sophistication.
MADEIT CREDITS
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Adam RoweDirector + Executive Creative Director
Back to Away ~ Travel Uniform project