Adam Rowe MD + ECD

ABOUT

Algorithmic Architecture.

Apple approached ManvsMachine as one of six renowned artists challenged with pushing the iMac Pro to its limits.

We created a base algorithmic structure that served as a blueprint for each form and movement in the film. The CGI architectural structures were covered in high‑resolution photographic textures and embellished using a custom‑designed system that controls the foliage, architectural details, and other nuances. The result is a monolithic structure of massive scale and incredible detail.

MADEIT CREDITS

  • * Adam RoweDirector + Executive Creative Director
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