Adam Papaphilippopoulos
Freelance Strategist & Copywriter
ABOUT
I was called in by Landor to assist on a project developing the tone of voice for the ESG communications of one of the world's largest hotel groups.
Working with the team to quickly understand the strategy, I produced a series of tone of voice examples for communicating a range of messages across multiple channels, including sustainability report, website, social media and in-hotel communications.
Result: tone of voice guide quickly completed; Landor asked me back to help on other projects.
MADEIT CREDITS
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International Hotels GroupClient
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LandorAgency
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Adam PapaphilippopoulosFreelance Strategist & Copywriter
Back to Tone of voice guide for IHG sustainability communications project
Creativepool
United Kingdom