Adam Isidore Director of Integrated Production

ABOUT

When COVID-19 shut down the 2020 season, Michelob ULTRA partnered with Microsoft and the NBA to reinvent the live viewing experience. Michelob ULTRA Courtside, powered by Microsoft’s new AI-driven Together Mode, digitally immersed fans at home in the NBA Bubble. By scanning a Michelob ULTRA, fans could win Courtside tickets and find themselves ‘sitting’ next to the likes of Lil Wayne, Shaq and even President Obama. With 81.5 million hours of NBA coverage across 124 games, Michelob ULTRA’s sales grew 32%.

AWARDS

Cannes Lions

MADEIT CREDITS

  • Michelob ULTRA, Microsoft, NBAClient
  • Alan ChimentiEditor
  • Ben GrossmanAccount Management
  • Marcela GarciaAdvertising Manager
  • Marcelo MarcondesAdvertising Manager
  • Megan BundyAccount Management
  • Nathan RobinsonDirector
  • NtropicProduction Company
  • Ricardo MarquesAdvertising Manager
  • * FCB GlobalAdvertising Agency
  • * Samira AnsariCreative Director
  • * Adam IsidoreAccount Management
  • * Cannes Lions Winners 2022
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Michelob ULTRA Courtside

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