ABOUT

In 2015, most banks talked about products. We convinced Erste Bank to talk about people instead.

No financial jargon. No tactical offers. Just the stories that bring someone to a bank in the first place — and a voice that actually sounded human.

It shifted the perception of Erste from a large corporate institution to a bank that understands real life. At the time, that was a genuinely uncommon thing for a bank to do.