Adam Senior Copywriter & Creative Thinker

ABOUT

A follow-up to the 2020 campaign — same slogan, deeper idea. We Belong Together. In Hungarian, it also means: we are alike, we are the same.

This time the campaign acknowledged something athletes and everyday people share: hardship is universal. Overcoming it together is what makes a nation, not just a fanbase.

MADEIT CREDITS

  • Hungarian National LotteryClient

EURO 2024

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